Apple has launched a section on its Web site dedicated to students.
The pages include information about Apple's iStudent leasing programme.
It also features a handy Parental Persuasion guide to the advantages of using a Mac. Claiming such benefits as: "Higher productivity and a more enjoyable computing experience", and "a competitive edge".
Apple also claims: "Buying a Mac also frees up cash for more important investments. Like a mini-fridge. Or an inflatable chair. That’s because every student is eligible for ongoing discounts on Apple products."
The site also includes a link to the education store and details of how to buy products with an education discount.
The US version of the site includes a student blog, described by Apple as a "community site for students to hear from other students about their observations and Mac related stuff". Whether this feature will translate to the UK site is not confirmed.