Extending the reach of the iTunes Music Store to Denmark, Norway, Sweden and Switzerland has given Apple a foot in 19 countries - 70 per cent of the world music market. But the lack of a iTunes store in Australia means the company is missing out on the business of the sixth-largest music retail sector on the planet.

The Sydney Morning Herald complains: "Australians now find themselves, musically speaking, in the third world."

Australians are poised, waiting to pounce, Tiger style, on the iTunes Music Store once it opens in the country. The store was apparently set to open weeks ago but a record label pulled out at the last minute.