Apple has confirmed it will have a "major presence" at IBC in Amsterdam this September.

IBC 2004 takes place at the RAI in Amsterdam from September 9 to 14. It is Europe's key trade show for media, video and broadcasting professionals, and 45,000 visitors are expected to attend.

Apple will have a large stand where it will be showing off its recently re-vamped range of professional digital-production apps – Final Cut Pro HD, Shake 3.5, Logic Pro 6, DVD Studio Pro 3 and Motion – for the first time at a major event in Europe. The Apple booth will be located in Hall 7, Stand 621.

At 7pm on Saturday September 11, Apple will host a seminar entitled Moving Pictures, Moving Sound, Moving the Industry, offering an in-depth look at its strategy for professional media production. It is necessary to pre-register. The seminar will take place in the Grand Ballroom of the Okura Hotel.