Attendees of the National Association of Broadcasters (NAB) show in April voted Apple products the most popular.
The majority of attendees were most impressed by Apple's new compositing software, Motion, which took first place in the survey of 1,000 attendees. In second place was Xsan, Apple's enterprise storage network.
The survey of the top ten products by Weinstock Media Analysis also saw Apple's iLife package for making music, GarageBand come in at number ten, reports TV Technology.
MPEG-4, which uses Apple's QuickTime format, received ninth place in the section for the top ten technologies.