Nike and Apple have teamed up to create athletic products for iPods.
The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk to an iPod nano.
When the footwear is connected to the iPod nano using the Sport Kit, information on time, distance, calories burned and pace is stored on the iPod and displayed on the screen; real-time audible feedback also is provided through headphones.
The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod, with more styles planned.
A new Nike Sport Music section on the US iTunes Music Store and a new nikeplus.com personal service website have also been revealed.
Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled the Nike+iPod system in New York yesterday.
"Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation", Parker said.
Jobs described the system as, "like having a personal coach or training partner motivating you every step of your workout".
The kit consists of an in-shoe sensor and a receiver that attaches to iPod.
The Nike+iPod Sport Kit is expected to be available in the US within sixty days and to cost $29 (not including the shoes). The system needs Nike+ shoes, an iPod nano, and a Mac or Windows PC running iTunes 6.0.5, a future software update Apple said would be "available soon".