My Business, a UK developer, is shipping My Business Essentials - software which will run a business on Macs.

Apple UK is offering new Mac purchasers My Business Essentials for £30, rather than the regular price of £99.99. (Prices exclude VAT. The cost includes a year's support.) The product supports Mac OS X.

Aimed at small enterprises with less than ten employees, the solution is a complete mini customer relationship, ordering, invoicing and bookkeeping tool.

The software is approved by the Institute of Chartered Accountants, local enterprise agencies, and enjoys support from the Princes Trust.

Apple UK managing director Mark Rogers said: "A lot of business people still consider the Mac as a design tool, but it is much more than that, and now you can easily run an entire business from one. "

My Business offers its full set of bookkeeping and administrative tools through a Web-browser-based interface. It offers diary, project and contact management features, with all the features integrating together. For example, it will let users know when invoices are late, it can track time and costs for a job or project, and even be configured to send reminders or other requests using email or SMS messaging.

VAT-registered businesses benefit from the application's VAT reporting capabilities, drastically cutting down the weight of calculation and paperwork required when submitting quarterly returns, My Business claims.

The software also offers correspondence features, using templates that can carry the company letterhead. Such correspondence can include invoices and credit reports, as My Business Essentials is capable of accessing its database to apply such information to a document with a single command.

A time-limited demo version of the software is available through the company's Web site.