Apple Financial Services has launched its consumer credit programme in conjunction with loans giant MBNA.

Until now, Apple Financial Services provided financing facilities only for UK businesses, not individuals. The credit deal is "designed to help bring your plans to life", the company claims. Financing is available by telephone or online (0800 039 1010).

The three-stage ordering process promises a credit decision within minutes of making an application. Available repayment terms are between 6 to 36 months on loans of £500-£10,000. The financial provider is MBNA Europe, which charges 14.9-24.9 per cent APR, depending on the loan amount. Example figures provided by the company show a £1,500 loan paid back over six months would carry a 17.9 per cent APR and be repaid at £285.61 per month (with payment protection), or £262.23 per month (without payment protection); this equals final payment of £1,713.66 or £1,573.38 respectively.

More details (including sample repayment periods and costs) are available from Apple's Web site.