edGenuiti Worldwide has announced a customer relationship management system for Mac OS X servers.

In a major boost to Apple, the company confirmed it released the product because Apple's systems and the its Unix core offer benefits at a cost other systems could not match.

edGenuiti Worldwide CEO, Kevin Aleman, said: "We embarked on a year-long R&D project, evaluating various platforms and hardware combinations, and realized that Apple Xserve technology combined with the sophistication of OS X and its Unix underpinnings offered a tremendous benefit-to-cost ratio we couldn't easily duplicate using other technologies."

The company has released its CRM for Higher Education product, which it claims is: "The first and only enterprise CRM running natively on Apple's Mac OS X servers". The company plans to release further enterprise-based products for Mac OS X in future.

Aleman, said: "As demand for our hosted CRM grew to hundreds of institutions and thousands of users, we realized that certain physical limits had been reached and we needed to widen our processing throughput to meet the demands of both existing and future clients.

The company's student recruitment and enrolment management software - CRM For Higher Education - was built specifically for Mac OS X running on Xserves.

The company claims the software can improve almost every area of enrolment management, including: marketing schools to prospective students, application management, registration and fund-raising.

"The ability to offer the only enterprise-based software for the higher education market running on Mac OS X gives us a distinct advantage over other enterprise software providers in terms of uptime, responsiveness and overall performance," said Aleman.

Aleman's company has 400 major customers.