Apple has announced a new eMac offering starting at £549 - a saving of £100 on the previous price.

The £549 eMac offers a PowerPC G4 processor running at 1.25GHz, 256MB of 333MHz memory, a 32x Combo (DVD-ROM/CD-RW) optical drive, an ATI Radeon 9200 graphics card, a 40GB Ultra ATA/100 hard drive.

The eMac incorporating a SuperDrive (DVD burning) now starts at £699 and offers 1.25GHz, 256MB of 333MHz memory, an 8x SuperDrive (DVD-R/CD-RW) optical drive, ATI Radeon 9200 card; and an 80GB Ultra ATA/100 hard drive.

Apple vice president of hardware product marketing Greg Joswiak said: "Offering incredible value right out of the box, eMac provides everything you need for today’s digital lifestyle including iLife ‘04, Apple’s award-winning suite of applications for creating and managing digital photos, music and movies."

The eMac also offers an optional internal Bluetooth module, as well as a built-in antenna and card slot to support an optional AirPort Extreme Card for 54 Mbps 802.11g wireless networking. Both models spots five USB ports (three USB 2.0) and two FireWire ports, and include built-in 10/100BASE-T Ethernet and a 56K V.92 modem.

As well as Mac OS X 10.3 the eMac comes with a collection of productivity and entertainment titles including AppleWorks, Quicken 2004 for Mac, WorldBook Encyclopedia 2004 Edition and Tony Hawk’s Pro Skater 4.

The eMac line is available immediately through the Apple Store and Apple Authorised Resellers.

The combo eMac was previously priced at £649. The eMac with SuperDrive was £849.

All prices are including VAT.