Apple has launched its Apple Solution Experts (ASE) programme.
The scheme connects large corporations, small or medium-sized businesses, schools, and universities with experts who have the skills and knowledge to assist in purchasing, installing, learning, and supporting Apple-based solutions.
Apple Solution Experts are resellers, consultants and trainers picked by Apple for their expertise in a particular domain (such as video, publishing or education).
Information on locating ASEs is available on Apple’s Web site. The page is regularly updated with the details of new experts.
A US equivalent of the program has been up and running for some time. Dale Sorenson of Sorenson Services USA said: “We’ve had a substantial increase in revenue, directly traceable to the increased market exposure that the ASE program provides.”