Apple opened its eighth retail store in Florida on Saturday.
Based in Florida’s International Plaza, which has 200 shops and department stores, the new Apple store showcases software and the latest Apple products and accessories. There is the opportunity to try-before-you-buy - customers are encouraged to browse the Web, make movies, take photos and play music to test Apple products.
Apple will have invested $85 million (£58 million) in its retail store initiative by December this year. The company's CFO Fred Anderson said recently that Apple anticipates making a slight profit from its stores in the next financial year, ending September 2002. The stores should break even over the 2001 Christmas season.