Apple iPod competitors in Taiwan are feeling the pressure.

While they compete with the market-leading music player brand, they are also being forced to raise prices in the face of component shortages, principally flash memory.

Why? Apple is buying as much flash memory as it can get, causing local MP3 player makers Acer and Micro-Star to apply an up-to 10 per cent price hike on their 1GB flash gadgets.

"Apple, which has booked a significant ratio of Samsung-Electronics-made NAND flash for its iPod nano, is said to be the main cause," reports DigiTimes.