Apple Europe is engaged in a new round of marketing activity to promote its online Apple Store.

Mac users who have not registered for the Store are currently being sent emails encouraging them to sign up for the company's online shop.

"As a Mac user, you are accustomed to using innovative products that push the boundaries of design and performance. Our records show us though, that you may be missing out on one of the key services Apple has to offer you: the Apple Store," the message reads.

"You can shop online confidentially," it encourages.

Apple is also offering Mac users who have not set up an Apple Store account an eCoupon for £15 (ex. VAT) off their first online order of £149 (ex. VAT) or more - but only if they have received the promotional mailing from the company.