In its second charitable act of the week, Apple has agreed to host music for an organization that uses African music to help people caught in the escalating ethnic violence in Darfur, Sudan.
Afrobeat Sudan Aid Project (ASAP) is Modiba Records first release. It is a compilation of African-beat music and 100 per cent of the proceeds will go to Kebkayiah Smallholders Charitable Society, a community group that helps the Sudanese find food and shelter. The organization is affiliated with international charity Oxfam.
According to a BusinessWeek report, the company was founded by two US college students, and has the support of Ben, of Ben and Jerry's ice cream.
Apple agreed to host the music on iTunes for free. Since the tracks launch it has already entered the iTunes top 30 albums chart.