Apple is expected to sign-up as an exhibitor at next year’s giant Ipex print/publishing show, to be held in Birmingham for eight days in April 2002. Quark is also expected to put ink to paper and Adobe is already contracted, according to Ipex marketing director Ashley Whitworth. A “cyber guide” called Ipexia (pictured) has been unveiled as the show’s virtual icon.

Ipex – aimed at professionals in the print, publishing and media industries - takes place every five years, and attracts an enormous number of exhibitors. Ipex 98 played host to more than 2,000 leading print/publishing companies, and attracted 91,622 visitors from 131 countries. According to the show organizers IIR Exhibitions, visitors came from all sectors including leading print groups, packaging producers, publishing houses, quickprinters, agencies and inplants.

Extra halls Ipex 2002 will boast two additional halls at Birmingham’s NEC, generating an extra 12,000 square metres of floor space for the exhibition and increasing the size to 15 halls - making it the largest Ipex to date.

The new halls - 3 and 3a – are situated next to the pre-publishing halls, and will be devoted to the digital arena including document production, print-on-demand solutions, digital presses, wide-format printing and asset-management systems.

Additional space for press machinery and finishing equipment manufacturers has made it possible for IIR Exhibitions to announce that Ipex 2002 will include a dedicated Converting and Flexo feature in hall 19.

Ipex 2002 will include Drupa’s PrintCity – taking up 10,000 square metres of halls 17 and 18. PrintCity uses components from a variety of suppliers to encapsulate everything from content creation to finished product.

Ipexia The concept of a “cyber guide” was created to reflect the event's changing profile. According to IIR, post-show research clearly indicated that “while traditional publishing, press and finishing sectors are still extremely strong and form the core of the exhibition, the future is digital and, as such, the event is evolving”. Over 30 per cent of visitors in 1998 were from pre-press, digital or IT environments, and IIR believes that this will be higher in 2002.