The latest UK Apple Premium Reseller opened in Bath last weekend.

Operated by Farpoint Developments, the new shop has a 95-square metre showroom, a training centre and a fully authorised service centre.

Managing director Mark Hooper told Macworld: "We have invested considerably in becoming an Apple Premium Reseller. Part of the criteria to reach that status was opening a store with demo suites, having the latest Apple kit and places where customers can chat directly with fully Apple-trained staff. We want to give customers the best Apple experience."

Apple Premium Reseller is a new brand status Apple is introducing in Europe. The brand replaces the long-lived Apple Centre name, but requires shops signed up under the scheme to offer a more extensive customer service, showroom space and more.

The new shop is now open at the Old Red House Bakery, 90C Walcot Street, Bath, BA1 5BG.