Apple’s share of the overall UK PC market in the first quarter of this year saw an amazing 46 per cent growth over the same quarter in 1999, according to figures from International Data Corporation (IDC). The PC market as a whole saw growth of 13 per cent.
The Mac’s UK market share grew from 2.7 per cent (in Q1 1999) to 3.5 per cent in Q1 2000.
Mac education sales were also impressive. Apple's share of the education market in the EMEA (Europe, Middle East and Africa) region grew by 44 per cent in the first quarter 2000 compared to the same quarter last year, according to figures from IDC.
This news follows Apple's announcement on Monday that it was number one in the US and worldwide education market.
Dramatic recovery IDC UK's senior research analyst Andy Brown commented on Apple's success: "Apple did well compared with 1999 in the education market, and has recovered well from the delivery problems it encountered in Quarter 3 1999, which dramatically effected shipments for that period, and affected its overall annual shipments for 1999."
Apple is picking up in a number of markets in the European region, said Brown. "This year looks very positive for Apple. It’s moving very strongly in Europe, especially in the education and consumer sector. From a design point of view, Apple is one of the leaders, and it has a very strong core market."
Apple’s Euro intelligence Also, Apple is one of the very few US vendors that seem to realize that Europe is made up of a number of different countries, all with different languages, and different channels, said Brown: "The company is approaching the different markets in a very intelligent and dynamic way."
In the UK, Apple was still behind the big guys in overall PC sales during the quarter - Dell, was the leader, followed by Compaq, HP, Tiny, Packard Bell, Toshiba, IBM, Time and Gateway.
IDC is a part of IDG, publisher of Macworld.