The event begins at 10am French time (9am UK time) on September 10, with a keynote speech by Apple CEO Steve Jobs. This takes place at the Palais des Congres de Paris, a different location from the conference.
Apple Expo, 2000, saw the company's presentation of the Public Preview Release of Mac OS X. Jobs was scheduled to speak at last year's event until it was abandoned following the September 11 attacks.
Apple expects over 70,000 attendees to visit over 250 exhibitors in the 18,000 square metres show floor.
Missing XPress Adobe and Macromedia's French subsidiaries have booked space at the show. However, Quark will not be delivering a Mac OS X version of industry standard DTP application QuarkXPress in Paris.
Macromedia will attend the show, offering in-depth seminars and training for all the products in its MX range.
Corel will launch CorelDraw 11 (French edition), and offer a series of demos, with artists using its products and Wacom art tablets. The company will host several French partners at its stand.
EuroTalk, will demonstrate Mac OS X versions of its 80-strong catalogue of language-tuition courses. The products will be on sale a few weeks later, with Mac OS X, earlier Mac OSs and Windows support all in one box.
Move over Apple's Switch campaign also gets a boost – Detto will exhibit Move2Mac, its PC-to-Mac file-transfer solution. The product's set to ship later this month, so what's on view will be “close to the shipping product”, confirmed the company spokesperson Frank Coyle.
Other major names at the show will include: Canon, DigiDesign, FileMaker, Hewlett Packard, Iomega, MacWarehouse, Microsoft, Wacom and SoftChaos.
Apple Expo offers a series of training seminars for professionals – a first time for the show. These will address real life problems and explain common concepts through practical sessions, led by company reps from Adobe, Apple, FileMaker, Epson, France Telecom and Sony. 12 sessions will deal with four topics: content management; intranet, extranet, and Web; security – development, uses and advantages; and strategic planning and investment.
Workshop sessions at the show include the Final Cut Pro classroom.
The Small Business and Health areas are of particular interest this year - Mac OS X has bought new solutions to these sectors. Apple is "proud of its increasing presence in the health industry", it claims. In France, up to 25 per cent of doctors and 15 per cent of dentists work with Macs.
Macworld will have reporters on the show floor next week, seeking out the news that matters.