Apple remains one of the world's top twenty websites while social networking services explode onto the online scene.
New research from comScore Media Metrix shows that social networking is the new blaze driving internet activity. MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors.
"The popularity of social networking is not expected to wane in the near future," said Peter Daboll, president and CEO of comScore Media Metrix. "This is a phenomenon we're seeing not only in the US, but also around the world. The challenge for social networking sites will now be monetisation and how advertisers will respond to the global marketing potential of these sites."
Apple's US website attracted steady traffic throughout May 2006, with 30.9 million unique visitors to the site to put it into 13th place. Apple trailed eBay, Amazon, Yahoo and Google sites but led Adobe, Wal-MART and Lycos.
In the US, shopping, television, job search and financial sites also attracted significant traffic.Find - or begin - a discussion of this story in Macworld UK's busy Forums