A new report claims that Apple attempted to license technologies from Creative when it first began considering releasing a digital music player in 2001.

As reported by MacNN, the Wall Street Journal (WSJ, subscription required) claims Apple hoped to license Creative's technology, or to jointly invest in a new company to develop its rivals existing products.

The failure to agree to these proposals has forced Creative into a hard place, with its dominance of the music player market reduced to a sub-10 per cent market share.

The WSJ claims Apple CEO Steve Jobs initiated negotiations at Macworld Expo San Francisco in January 2001. A second meeting saw Apple offer two business proposals, but these were rejected. The WSJ reports these claims as contained within the lawsuit Creative has filed against Apple.