Apple saw its best day's stock trading in ten months yesterday, as investors rallied around the company's new products.

While its the video iPod that's stealing the limelight, the iMac seems set to steal market share from Windows-powered Media Center PCs.

The new iPod is widely perceived as the best test yet for the portable media device category and Apple CEO Steve Jobs described video as a "bonus" three times during its introduction. The main play for the product remains focused on its core capability - as a music player, a fact missed by many analysts and commentators.

Apple creates new video ecosystem

Apple's move to launch a complete video creation, distribution and viewing infrastructure was welcomed by analysts.

"We view Apple's move as a sign of things to come," Citigroup analyst Richard Gardner told clients.

Following an unusual dose of uncertainty, as Wall Street welcomed Apple's best-performing quarter in its corporate history by slicing 10 per cent off its stock price, shares returned to $53.74 yesterday.

The shares continue to gain value in pre-market trading this morning. This implies that many investors side with Needham & Co in regarding this weeks fluctuating values as a "buying opportunity", one which has returned an instant profit for some.

Apple books best seats in industry explosion

Investor optimism is also buoyed by new research from IDC which predicts that 945.5 million MP3 players will ship in 2009, up from 224.9 million units in 2004.

Investors are also now looking forward to next year's launch of new Intel-powered Macs, expected to be led by the release of a "consumer product", Apple has previously said.

Many consider the iBook to be the most likely first evolution in the category.

Macworld Conference 2005

October 27-28, 2005. At MacExpo, Olympia National Hall, London

Macworld has gathered the world's best Mac experts for this year's Conference, which focuses on two areas: Mac OS X and profesional design.

Mac OS X: David Pogue (author of many best-selling Mac books, and the technology correspondent for the New York Times) leads the Mac OS X stream, alongside Macworld's hilarious back-page columnist Andy Ihnatko.

Design Pro: Deke McClelland (author of The Photoshop Bible, and inductee of the Photoshop Hall of Fame) runs a masterclass on Adobe Photoshop and other Creative Suite applications, with digital-artist Steve Caplin and photographer Martin Evening. Quark Product Architect Dan Logan flies in from the US to show the world's first full demonstration of the ground-breaking QuarkXPress 7.0.

Discover the hidden tips and tricks utilized by the Mac's top practitioners to dramatically enhance your skills and gain the insights you need to get the most from your technology investment.

Click here for more details.