Apple stock continues in upward momentum, driven by a flurry of important product launches from the company in recent days.

Stock values now stand at $32.74 following trading yesterday – that's $0.40 above Apple's 52-week high, and the highest value since September 28 2000, when it closed at $49.31 only to see stocks plummet the following day.

The news reflects investor happiness at the company's extension of the iTunes Music Store service into Europe; new souped-up G5 Power Macs and the introduction of AirPort Express.

It also reflects eager anticipation for great technology and other news from Apple's forthcoming Worldwide Developers Conference, which takes place later this month.

Analyst consensus assesses the company's stock as a 'Hold' (12 recommendations), with four rating it a 'Buy' and another four a 'Strong Buy'.