Apple CEO Steve jobs confirmed the company does intend opening its first flagship UK own-brand retail store on London's Regent Street on November 20 last night.

Speaking during the company's deluge of music-related announcements, Jobs confirmed the news. The store opens on November 20 at 10am, and Apple has plans for a series of special events and giveaways to help promote the launch.

The company has posted an extensive Web page to extol the opening, which takes place on the last day of London's homegrown Mac event, MacExpo 2004.

"Apple is bringing the world’s most exciting retail experience to Europe for the first time, with a brand new store in the very heart of one of the continent’s most vibrant shopping districts - London’s West End", the company says.

Store features will include: multi-lingual staff; a 14-metre Genius Bar; a 64-seat theatre for free workshops and presentations. The location also introduces The Studio, which is staffed by Creative Mac users, with skills in photography, moviemaking, music and more.

There are over 250 special events planned for November, including giveaways, music events, special workshops and guest appearances from well-known members of the Mac community. The company will also give away a rare Apple T-shirt to the first 2,500 customers coming through the door on the opening day.

A 'digital lifestyle' collection worth £2,000 will be available as a prize, and the company will be selling Lucky Bags (estimated value £700) for just £249 on the day.

Additional events include: Steriogram performing live in-store on November 21; a series of Made on a Mac presentations at 7pm on November 22 and 23; and the introduction of a series of Creative Community Events from December 1.

"As London’s newest gathering place for creative professionals, we’ll be hosting free talks and workshops from leading names across a variety of industries. Learn useful knowledge about the industry, discover the latest news and trends, and pick up valuable tricks of the trade," the company says.