Apple has shipped nearly half a million SuperDrive-equipped Macs and over two million DVD-R media discs since January 2001, the company announced yesterday.
Announcing the news as NAB 2002 opened the doors of its convention centre, Apple’s senior director of hardware product marketing, Greg Joswiak, said: “Apple is leading the desktop DVD revolution. SuperDrives are now in iMacs, Apple’s recordable DVD media now costs under £3.50 per disc, and our iDVD software makes it easy for anyone to create their own DVDs.”
iDVD 2 ships as standard in all SuperDrive-equipped Macs. Apple calls this the “world’s easiest-to-use application for creating DVDs that play in consumer DVD players, and the only consumer DVD authoring application that can create professional-looking DVDs with full-motion menu buttons and backgrounds.”
The news comes days after Apple released DVD Studio Pro 1.5, its professional-quality solution for DVD creation.
In related news, Apple has warned that it will release an upgrade for Final Cut Pro 3.0 this month. This update is designed to let Final Cut work with Apple’s recently announced Cinema Tools product.