Apple's growing focus on the digital-production market will be the central theme of a company presentation at Europe's biggest broadcast and media event, IBC.
Apple's senior VP worldwide product marketing Phil Schiller will host a special briefing on the future of digital production at the show.
According to Apple, Schiller will give an "insider view of Apple's direction for professional media production."
Schiller will look at the fundamental changes affecting the film and video industry, and discuss Apple's strategy to move with these changes in its products for this market segment, reports Videography.com.
Apple already offers an array of tools for broadcast and media, including Final Cut Pro 4.0, Shake 3.0, DVD Studio Pro 2.0, Logic and the Power Mac G5. The company is committed to exploring and expanding its presence in the creative market.
Apple director software product marketing EMEA, Oren Ziv said: "We want to dominate the video market. When people think about the video market, we want people to think of Apple."
Videography.com says: "This is the first time Apple will have such a high level event in Europe showcasing its offering and commitment to the market."
The event will take place at in the Grand Ballroom of the Okura Hotel, Ferdinand Bolstraat 333, Amsterdam, at 7pm on Saturday September 13, 2003. Attendance is limited and registration here is necessary.
Also at IBC is UK training company Corps Business and Digit magazine will be offering free training on DVD authoring, planning and editing, and compressing for Web-ready video.