Apple hopes to popularize its technologies within India's massive film industry, popularly known as "Bollywood".

According to Agence France-Presse (AFP), Apple hopes to entice Bollywood into using Power Mac G5s in its editing suites.

Richard Ng, product marketing manager for Apple's Asia Pacific region, said: "India is a huge untapped market for Apple and apart from traditional markets, such as designing and animation, we are also looking at Bollywood as a potentially large market".

Some Indian filmmakers already use Power Macs or Final Cut Pro to edit productions. Rohan Sippy, who is directing "Kuch Naa Kaho" (Don't Say A Thing), was one of the first to use Final Cut Pro 4 to edit a film in India, he said: "It made life a lot simpler and we were able to get things done a lot faster."

Apple's move may help Bollywood's flagging film industry, which produces 800 films each year compared to Hollywood's 100 movies, according to the BBC.

Despite its productivity, the Indian film industry only attracts a market share valued at $3.5 billion. The global film industry is worth $300 billion. India's movie industry leaders want to increase market share.

Apple hopes Power Mac G5s and Final Cut Pro 4 may help Indian filmmakers through introducing technologies movie makers can use to match Hollywood's special effects.

According to veteran Indian filmmaker, Mahesh Bhatt: "Movies have lost their exclusive seduction power in India. Unlike the west, we do not have the means or the know-how for wide-screen technology or the spectacular special effects to seduce the audience. I see cinema getting slowly strangulated and dying with a whimper".