Apple is to appear at the Production Show 2000, an event that showcases "creativity in the moving picture business".
Running from tomorrow, March 7, until Wednesday, March 9 at London's Olympia, the show brings together every segment of the production industry, and covers everything from live Web television to the latest developments in special effects.
Apple has announced at the last minute that it will "make its presence felt" at the event. Apple representatives will be on hand at stand 680 to demonstrate Final Cut Pro, the company's recently-released video editing and compositng software.
There are 120 exhibitors at the show, and a range of seminars and conferences - including a session with Terry Jones of Monty Python fame. It's too late to pre-register for the show, but visitors can turn up on the day. Entry is free with a registration form.