In anticipation of Apple CEO Steve Jobs' keynote speech at Macworld Expo tomorrow the Boston Globe has published a piece looking at the company's influence on the consumer electronics industry.
"When Jobs begins to speak tomorrow morning, executives of the world's biggest computer and consumer electronics firms will be paying attention," the report explains.
"Apple has positioned itself as the "thought leader" of America's high-technology sector, winning a reputation as one of the world's most innovative firms," it continues, remarking that the company must create "really good" products to compete in a Windows-dominated world.
Looking at pre-Expo speculation from the Mac industry rumour sites, the report speculates that Apple will deliver new budget-priced iPods and potentially a digital home-entertainment server.
Apple will webcast the Jobs keynote speech tomorrow from 5pm UK time.