The Cannes Lions advertising festival featured a Young Creatives Competition this year, using Apple technology.
Aspiring creative workers from 42 countries took part in a timed competition to create the most engaging print, web or TV ad.
The Print teams had 24 hours to make their ad using a 20-inch iMac running Adobe Creative Suite 2; while web contestants had to create a web banner. The film teams had 72 hours to shoot and edit a 30-second slot, using a Nokia N93 mobile phone and an iMac running Final Cut Studio.
Apple has published an extensive report into what the contestants came up with. The report is accompanied by a video which you can view online in QuickTime.
This year's print competition was to create an ad for the Red Cross, "to help publicise and motivate support for the organisation," the report explains. The film group had to create a 30-second commercial to encourage business travellers to return to Cannes with their partners.
Apple's report shows what was achieved by the contestants at the show.