According to Dell chairman Michael Dell, Apple has built the Bang & Olufsen of the computer industry – the products look nice but they are too expensive.
"They are very nice products, but they've priced themselves out of the mainstream market," he told USA Today.
And, despite the fact that Apple boasts significant market share in the creative markets, according to Dell: "If you go look at where jet engines are designed you might be curious to note that more than half are designed on Dell computers."
Things can only get Dell-er
Dell enjoyed a strong fourth quarter and according to Michael Dell things are looking up in the corporate sector: "We have seen some increased demand from the corporate sector. And as corporate profits come back, we're seeing a lot more interest in reinvesting in productivity. It's just coming back."
Dell is also experiencing a resurgence in the enterprise business: "Our enterprise business, which includes servers and storage, finished last year with $9 billion in revenue. The server units were growing at 40 per cent, and storage revenue was growing at 47 per cent. It's our fastest-growing hardware line, except for smaller things like printers."
Dell's digital home echoes earlier vision
Michael Dell went on to discuss his digital vision for the consumer space – a similar concept to the one Steve Jobs was advocating back in 2001. Dell said: "In the home, you previously had a lot of these unconnected and really proprietary consumer electronics devices. Whether it was your television, your DVD player, your stereo receiver, your computer or your cameras, these things were islands unto themselves. Or if they all were the same brand, they connected together a little better but really not all that well.
"Customers were pretty frustrated by that. What's happening now is all these devices are becoming Internet protocol enabled one way or another, and so you've got the opportunity to connect to these things much more easily and share the content and the data around the home. And so we're starting to see that. Music is a perfect example. And what we're doing with flat-panel televisions, where customers can use those both as computer monitors and televisions in a simultaneous fashion also shows where we're headed."