Search engine Google and Apple took the lead position in Interbrand's Brand of the Year survey, announced yesterday.
Interbrand is a UK agency specializing in brand identity. The company asked 1,315 people from 72 countries which brand had made the most impact on their lives in 2002.
Google took 15 per cent of the votes, while Apple took second position with 14 per cent of the vote, beating Coca-Cola (12 per cent), Starbucks and Ikea.
Interbrand said: "Apple's steady array of new product releases and cheeky David-to-Goliath positioning makes it hard not to notice, and perhaps explains why our readers tend to favour it."