Apple UK's aggressive iMac marketing campaign has taken the number two position in Media Week's weekly new TV commercials chart.

Demand for the product is already high, and continues to be fanned by the company's focused marketing campaign. Apple has hired 44 TV spots to get its iMac message across. The advertisement is also available to view online.

Yesterday, Apple announced that new iMacs are now shipping in quantity. The company also announced up to an additional £100 on the cost. Making the announcement, Apple CEO Steve Jobs, said: "I have some good news, and some bad news."