Apple continues to see growth in the UK PC market, confirmed analyst firm IDC last night.
Speaking exclusively to Macworld, IDC revealed: "Apple has experienced about 36 per cent year-on-year overall market growth this quarter, and holds about 2.5 per cent of market share."
The UK PC market has seen 17.4 per cent market growth across manufacturers during the quarter, IDC revealed, adding that consumer sales, a trend toward notebooks and the back-to-school market have driven sales here in the quarter.
"Notebook brands sold through Dixons and PC World have enjoyed particular success… Seasonal back-to-school demand has played a big role in boosting demand for Apple products this quarter, " the analyst said.
Success in education sales has been helped by the UK government's Laptop for Teachers scheme, and schools, colleges and universities have benefited from the increased emphasis on IT in education.
Apple is the eleventh largest PC vendor (in terms of unit shipments) in the UK in the third quarter 2003. The company has seen growth across all products and segments, IDC said.
"Double-digit growth has been experienced in both desktops and notebooks, and in both the consumer and commercial segments. They have seen promising demand for the new G5 Power Macs."