This week Apple will be exhibiting at Video Forum 2006.
The annual technology event takes place at Earls Court and runs from Tuesday 7 to Thursday 9 February.
The show, now in its 15th year, will host a dedicated theatre demonstrating Apple's video, effects and DVD-editing software.
Apple's Solutions Experts will be on hand to offer specialised services and full product support.
Adobe will also be at the show, offering Mac users a first chance to see Adobe After Effects 7.0 Professional.
Macworld sister magazine Digit is sponsoring a series of workshops - Cinema 4D, 3DS Max, Avid Xpress Pro, Encore, After Effects and Flash - taking place at the show.
Visit Digit and Macworld on stand 226 to be entered into a prize draw to win one of six Matrox DualHead2Go upgrade boxes.
Entry is free, visit www.videoforum.co.uk to register.