Apple took second place in Interbrand's Brandchannel ranking of high-impact brands for the second year running.
First place went to Google, as it did last year. The favoured Internet search engine was named Global Brand of the Year following the vote of 4,000 users of Interbrand's brandchannel.com website. Apple last topped the poll in 2001.
Despite the line up, the consultancy firm recommended that Google should look to Apple as an example of an "exceptional brand", suggesting: "If it can maintain its reputation as an expert search engine, it will join the ranks of exceptional brands like Apple, where consumer loyalty ranges on fanatical".
Interbrand also implied that Google should to stick to its policy of offering a "clean, friendly but credible" path for searching the Internet.
Also featured in the top ten were: Mini in third place, Coca-Cola in fourth, Samsung, Ikea, Nokia, Nike, Sony, and in tenth place Starbucks.
Google is expected to list its shares this year. This listing is likely to raise $4 billion for the firm, according to analyst predictions.