The company has scrapped its 17-inch Cathode Ray Tube (CRT) display in favour of a new 17-inch Apple Studio Display, which features a digital LCD display featuring 1,280-x-1,024-pixel resolution for £699 (ex. VAT).
Apple also slashed the prices of its other two digital LCD displays, with the 22-inch Apple Cinema Display £500 cheaper at £1,799, and the 15-inch Apple Studio Display now available for just £449 (a price reduction of £130).
All digital “Apple is the first company to move to an all LCD flat panel display line-up - the all-digital desktop has finally arrived,” said Steve Jobs, Apple’s CEO. “Apple’s complete line of affordable digital LCD displays are far brighter and sharper than the CRTs of old.”
According to Apple, its digital flat panel displays provide crisper images than prior-generation analogue-driven flat panel displays. The all-digital interface produces “sharp, flicker-free images that never need to be adjusted by user controls such as CRTs require”. The displays’ active-matrix technology provides “extraordinary brightness and contrast with no image degradation”.
Apple's decision to move aggressively into the flat panel market comes as that sector of the market begins a price war.
The new 17-inch Apple Studio Display flat panel is expected to be available in early June.