Apple - the first company to introduce wireless Internet access with AirPort - remains focused on wireless technologies.

Apple director of QuickTime product marketing, Frank Casanova, will deliver a keynote speech at the Cellular Telephone and Internet Association (CTIA's) Wireless IT and Entertainment 2004 event between October 25-27 in San Francisco.

The show describes itself as: "The one show in the industry that covers every single aspect of mobile data." Keynote speeches on day one of the show are dedicated to enterprise solutions, day two to mobile entertainment, and day three to industry pioneers.

Casanova will appear at 9.30am on the day two of the show, sharing the stage with Qualcomm Wireless and Internet Group president, Dr. Paul Jacobs and Vodafone Group Services executive head of content development, Graeme Ferguson.

Casanova also drives the global strategy and product marketing behind Apple's Core Audio, Core Video and Core Image technologies in OS X. He also heads the QuickTIme family of products and business development for Apple's industry-leading 3G mobile solutions.

He once described QuickTime as doing the "heavy haulage" for Apple's video and music applications. QuickTime is also part of Apple's market-leading iTunes Music Store.

Vodafone UK this week launched a 3G business services for Macs.