Apple CEO Steve Jobs is smiling today as both his companies stepped into the spotlight at last night's 76th Annual Academy Awards presentation.
The ceremony marked the seventh consecutive year Apple's Shake compositing software has played an important role in the movie winning in the Best Visual Effects category. This year's winners Weta Digital credited Shake as a key element in the creation of 'The Lord of the Rings: The Return of the King'.
"We could not have done 'The Lord of the Rings' trilogy without Shake's fast compositing speed, quality and extensibility," said Joe Letteri, Weta Digital's Academy Award winning visual effects supervisor. "Shake was the cornerstone of our visual compositing pipeline."
"We're thrilled that for seven years in a row, movies created with Shake have won the Oscar for best visual effects," said Jobs, Apple's CEO. "Shake is helping Hollywood film editors communicate their vision and deliver their art at an Academy Award winning level. We couldn't be happier".
Steve Jobs is CEO of another company – Pixar – which took the Best Animated Film Oscar for Finding Nemo last night.
Weta Digital used Shake to blend numerous visual effects components in the movie. These included live action set passes, digital characters and creatures, set extensions and digital environments.