Apple's so great it made number eight. Silicon Valley's primary local paper, The San Jose Mercury News is working hard to boost its Christmas content. Over the holiday period, the publication is publishing a series called, "Orchards to Online: Ten events that shaped the valley." And Apple has made it to number eight on this almost hallowed shortlist of the great and the good for making technology cool - and for two of its revolutionary products.
In a piece, entitled 'The Apple Revolution', Computing Editor Mike Langberg says that with the Apple II and the Macintosh, Apple defined PC's as we see them today. He also cites the company as being responsible for breaking the hegemony of crew-cut engineers in white shirts making electronic gadgets that never reached the people in the street. Apple, by creating computers for the rest of us, broke the mould - and opened the doors to the future we are living in today.
The influence of Apple is undeniably great. It was Steve Jobs and his partner, Steve Wozniack who took computing to the mass media, with profiles of both men hitting the key magazine titles - including Time. Thinking different meant they made news inches first, even before Mr Gates.
The article continues to offer a brief - yet informative history of the company through all its avatars. On Apple's current success the article concludes: ""Before Jobs returned, Apple lost its way,'' says Owen W Linzmayer, a veteran computer journalist in San Francisco and author of the book 'Apple Confidential.'
"It's fun to see the computer industry play catch up again."