An audio company has set up a new division that will focus solely on iPod peripherals.

Sonance will market all it's iPod gadgets under the iPort brand.

Sonance chairman and co-founder, Scott Struthers told iPodlounge: "The new brand, which plans to capitalize on the explosive growth and market dominance of the iPod music player, will have its own development, sales, and marketing team, and will be lead by company. The team plans to introduce a full line of iPort branded product in the near future."