BitTorrent plans to open an online movie store to sell foreign films and other hard to find video, including content from China, Japan and India.
The service will not compete with other movie download sites such as the Unbox store launched by Amazon last week, nor Apple's iTunes, both of which offer mainstream shows. Instead, BitTorrent plans to market content users want but have a hard time finding, such as Bollywood movies and shows based on Japanese Manga comics.
"We needed a niche, so we plan to offer content no one else is using," said Ashwin Navin, president and a co-founder of BitTorrent, in an interview.
The service will launch in the US by the end of this year, and could help open up the country to foreign film and TV shows. Outside of larger cities in the US, foreign films are hard to find, forcing many to download such content from the internet.
BitTorrent will launch the service in the UK early next year and then continue to expand globally.
The company will use its file-sharing software on the website for fast, secure delivery of movies and other shows, which will be DRM (digital rights management) compliant.
In May, BitTorrent inked a deal with Warner Bros to use its internet file sharing software to deliver some movies. In the same month, the company entered talks with several Hong Kong and Chinese movie studios about offering its file sharing software for legal movie distribution of Chinese language films.