The Motion Picture Association of America (MPAA) and popular file-sharing service BitTorrent have reached a deal to fight piracy.
The file-sharing service will remove links from its search engine that point to pirated movies.
It's a positive move, said JupiterResearch analyst David Card. The MPAA's participation shows a proactive approach to not being "Napstered", or hurt by file-sharing in the way music labels were. Speaking to Red Herring, Card complimented the movie industry for "getting its act together a little quicker than the music industry."
The company has raised $8.75m in financing to turn BitTorrent technology and its website into a commercial download service.