Apple's applications marketing chief Peter Lowe has urged PC manufacturers to bundle iTunes for Windows with off-the-shelf PCs.
Speaking on the Inside Digital Media show, Lowe said: "We suggest that manufacturers on any platform looking for a jukebox to carry with their products should take a look at us. iTunes is the best jukebox and the best music store as well."
Lowe, director of marketing for application services, went on to repeat Apple's claim that one million Windows users downloaded iTunes software within three-and-a-half days of its release, and that a million song sales also took place.
Lowe went on to stress that Apple's solution offers Windows users a complete solution with no hidden charges, and no need to upgrade to access extra features, such as CD or DVD burning.
"iTunes for Windows is not just the store, but also a full-blown jukebox with MP3 and AAC encoding, as well as CD and DVD burning and cross-platform Rendezvous-based music sharing over networks.
"As we move into this age of digital distribution, people only have their tracks on their computers, and they want to back them up to ensure they are secure."
When Apple announced its Windows-friendly service, it also announced a deal with AOL, by which AOL's US subscribers will be able to access and purchase content from within the AOL browser from the iTunes service. "This link-up will be working later this quarter," Lowe revealed.
A small number of Windows 2000 users encountered a bug when they installed iTunes for Windows. Lowe said the source of this bug was in machines running older software drivers, which were incompatible. Apple released an update to address this issue within days: "We wanted to respond very quickly to ensure we served those customers," he said.
Albums revelation On working with the music labels to create the service, Lowe added: "Our experience working with the music companies has been very positive. These people want to get music into the hands of customers and want to have a strong business. One of the problems was that no-one had bought the right service to the table."
Lowe confirmed that of the 13 million songs sold before the launch of the Windows service, 45 per cent of sales had been of entire albums. "People like buying albums," he said. Many industry observers had predicted that album sales would suffer if consumers were allowed to buy individual album tracks.
Lowe ended the interview by pointing to Apple's strengths: "There's a lot of pieces to this puzzle. We have worked really hard to make it easy, but it's not easy. We know how to do digital downloads; we can move data across the four corners of the earth. We aren’t taking solutions from others and re-branding them: we have all the pieces of the puzzle so we can create a compelling consumer solution now."