A special event for citizen journalists takes place at the Apple Store Regent Street next week.
The store will present a singularly apposite talk by leading UK academic and broadcast journalist, David Dunkley Gyimah.
He will present a session focusing on broadbandcasting and 21st century interactive video content on September 15 at the store.
Take back the media
Gyimah, who is also a director of viewmagazine.tv, will "reflect on his 18-year media career" while explaining how the blurring of television and broadband casting (DIY TV) and the emergence of a different kind of producer offers opportunities for a new kind of media, which he calls, "public space broadband vision".
Viewmagazine is a future-focused interactive magazine that uses new story forms and video-centric Web tools. Recent stories have included a video interview with influential
think-tank Chatham House and a look at what it takes to become a conflict correspondent at Nato's War Games 2005.
Speaking to dot.Journalism, he explained: "There are now two schools of journalism. In one, the journalist must be accredited and trained. In the new school, we have bloggers, mobloggers and latter-day gonzo. You can attract a large international audience through blogging or podcasting, so a generation of storytellers may well bypass traditional routes of education and the mainstream if they don't feel the industry is relevant to them any more."
Toward open democracy
Gyimah looks forward to the moment, which he calls a, "Darwinian process of open democracy. I've always called it the digital reformation; a faction of the church breaks free and allows the masses to read and interpret the bible themselves. That's what is happening with the media."
Gyimah is also the only British contender competing against the cream of US publishers in the 2005 Batten Awards for Innovations in Journalism which take place on Monday, September 12.
Already guaranteed a prize as a finalist, David is to compete for top honours with Newsday.com at the Washington Press Club where the ceremony takes place.