Apple faces yet more competition in the hard drive-based MP3 player market, this time from Dell.

On Thursday Dell chairman and CEO Michael Dell will appear in a corporate webcast to announce the new product, which will be called the Digital Jukebox, and carry a 15GB hard drive.

Apple has received much critical and commercial praise for its iPod MP3 players. In its second-quarter earnings conference call, Dell executives hinted about increasing the Texas-based company's presence in consumer electronics,