Apple could completely revamp the mobile-phone business if it was bought by Motorola, reports suggest.

A CNN report says: "Consumers, even non-Mac users, love Apple's iPod. Imagine what Apple could do if it had the chance to design phones?"

"Think of Motorola being able to sell a box with a TiVo-like device developed by Apple and suddenly that division's prospects seem a bit brighter."

But CNN admits that "Apple is never going to sell out. It would be a sin if the company did."