Discreet, a division of digital content company Autodesk, is to take over development of Media 100’s software line. Autodesk has signed an agreement to acquire the products from digital-broadcast content provider Media 100 – including the Cleaner family of products (Cleaner 5, Cleaner EZ, Cleaner Live, Charger and SuperCharger) and the editing and dynamic streaming-media production software of CineStream, EventStream technology, EditDV, and IntroDV.

The asset purchase for US$16 million cash is expected to close during Autodesk’s third quarter.

Discreet takeover The software acquisition – under the control of Autodesk subsidiary Discreet – forms the foundation of Autodesk’s entry into streaming media for the corporate and institutional markets. Streaming delivers immediate playback of content over the Internet, without the need to download.

“The Media 100 software fortifies our commitment to offer our Discreet customers a comprehensive suite of rich media solutions that address their needs from creation to distribution,” said Paul Lypaczewski (pictured), general manager of Autodesk’s Discreet division.

“The advantages of streaming are particularly compelling in today’s economic environment, as companies can improve productivity and customer communication with engaging, informational webcasts. The benefits of the full Discreet-Media 100 software product line will effectively align us to capitalize on this industry growth trend,” he added.

Discreet produces the Mac software Combustion - a unified paint, animation and 3D-compositing environment for visual effects creation that's been Carbonized for Mac OS X.

Media 100 continues Media 100, led by CEO John Molinari, will continue developing digital media systems, such as iFinish and Media 100i, as well as continuing support for its ICE family of effects acceleration solutions, and its MediaPress family of real-time MPEG-2 encoding solutions. Key development and support personnel from the software division of Media 100 will transition over to the Autodesk Discreet division.

“We are confident in handing off the successful streaming-media software products to Discreet - a natural choice to further develop and support streaming technology,” said Molinari, president and CEO of Media 100. “The transaction allows Media 100 to focus on introducing next-generation capabilities in our digital media systems business.”

The acquired software product lines will be sold and distributed by Discreet upon final completion of the acquisition and is expected to be fully branded under Discreet within the year 2001.