EMI has signed two deals for streaming music videos over the Internet with European media companies.
Anders Hjelmtorp, CEO and co-founder of Musicbrigade, said: "Musicbrigade has already digitally encoded 100 EMI/Virgin music videos and is in the process of encoding an additional 8,000 videos."
As part of the agreements, EMI has taken small equity stakes in both companies, according to Conroy, who declined to disclose any financial details of the agreements.
While Conroy said that the music label has already signed one similar video-streaming deal in the US, this is the first time it has sealed any European-based agreements for video-streaming on demand.
Musicbrigade signed similar deals with smaller European labels Arcade Music in February and Stockholm Records in March. However, this is its first deal with a major recording label, Hjelmtorp said: "I believe that this is the first deal of its kind in Europe for any of the major labels."