With echoes of the famous OXO family, Epson is hunting for a UK family that it can make them the centre of its advertising campaign.

The winning family will appear in a national advertising campaign for Epson, and their lives will be documented via 100 days of Web photos starting in March 2004. A photographic exhibition in London will follow.

Epson marketing communications manager Jane Barnard said: “The Epson family could become an international phenomenon. We want to prove that there is no such thing as a typical family, that all families experience unique and exciting moments throughout their lives.”

The Epson Family will also win £11,250 and a selection of Epson's digital cameras, printers, scanners and projectors.

Families who wish to take part can enter online.