An Indicare survey sheds a little light on how digital music buyers acquire, find and listen to their music.
Digital Music News reports that almost 70 per cent of European Internet users listen to music on their PC, and 40 per cent use an MP3 player.
UK and Germany are key markets
Indicare surveyed 5,000 users across seven European countries. The survey results indicate that most music files are ripped from purchased CDs, rather than downloaded illegally.
The report explains that Internet users from Germany and the UK are "most inclined to spend money on digital music". These countries have the highest European share of music store users, "and the highest share of users that bought digital music or CDs after they had discovered new music on the Internet", the report claims.
P2P - 'no free lunch'
Interestingly, the survey also shows that peer to peer users aren't simply freeloaders: "After discovering a new artist on the Internet, 60 per cent subsequently bought a CD by this artist, 34 per cent visited a concert, and 15 per cent bought more digital music by this artist.
The report also says that an above average share of peer-to-peer users have purchased music from online music stores over the past six months (36 per cent compared to 29 per cent on average) and/or used subscription services (17 per cent compared to 11 per cent).
However, most consumers don't yet understand how digital rights management systems work, the report said, which may indicate some confusion in future.
The survey is available online.